RAD Media, LLC is a full service strategic marketing and communications firm specializing in brand development, social media marketing and event management, led by Founder & CEO Sarah McGovern. Our goal is to CONNECT you with your target audience, ENGAGE that audience with quality content and products, and GROW your business to new heights!
We want to help clarify these important questions for your business:
- What message are you delivering to your customers?
- What is your online presence saying about you?
- Are you reaching the right people?
- Is your website working for you to improve your business?
- Are you utilizing social media to foster relationships in your industry and provide valuable content to your customers?
- Can strategic events help to promote your product or service, expand your customer base, or even raise funds for your organization?
RAD Media will help you to set a clear plan in defining your brand and deliver the right message to the right people.
I believe that every person and every business has the potential to be RAD and my goal is to help you achieve that potential! I have over 15 years of experience working with large corporations, small businesses, and non-profits in marketing, event planning, business development, and brand management.
My career began in New York City while studying Mass Media & Communications at New York University. While in school and for 6 years post-graduation, I produced concerts and festivals for one of the largest concert promoters in the Northeast. Concerts led to planning corporate events at a 30,000 sq. ft. venue for high profile clients such as Tommy Hilfiger, Disney and The Robin Hood Foundation.
In 2008 after moving to Connecticut, I switched gears and found a position working for a non-profit association where I produced close to 100 educational programs and conferences per year, created new revenue streams to grow the organization and participated in the rebranding of the association. Here I developed strong relationships with clients and vendors on behalf of the membership and participated in a variety of high-level strategic projects with the Board of Directors.
During this time, I also completed my MBA in Marketing from the University of Connecticut (Go Huskies!) and developed two very successful blogs focusing on healthy living, fitness, and travel. My knowledge of social media and networking were the keys to creating a large following and generating revenue on both of those sites.
Currently I live on the Connecticut shoreline with my husband, son and two cats. I am a runner, well run-walker, and have completed a marathon and numerous half marathons, most of which have been at Walt Disney World. While I enjoy the thrill of racing, my passion lies in CrossFit where I have become stronger, healthier and more confident than I ever would have dreamed.
I have the highest of standards and bring a refreshing enthusiasm to every project I tackle. I will personally ensure the delivery of innovative, quality services and products to meet and exceed the goals you have set for your business. All will be done in a timely manner and within your budget to get you on the road to becoming RAD!